Florafrically Ethnic

Some time ago, I saw this story on CNN Inside Africa about two twins, Ayaan and Idyl Mohallim who fled from the horrendous civil war of Somalia as nine-year-olds to seek for safety in the United States of America. Nowadays they have grown into sophisticated fashionistas, having established their Africa-inspired brand Mataano (Somali for: twins) in New York City in 2008.

Photo credits: Mataano.com

Mataano's clothing is contrary to dull, but traditionally colorful indeed, and, says one of the twins: "It's not about designers going to Africa for a safari and coming back with animal prints and big bangles." The twins really took the story of diverse African women and translated their stories into couture. Results? As for the spring collection of 2010: stunning dresses, skirts, shirts & shorts in floral & tribal prints that are hard to dislike.

This dazzling tunic dress that is a hero dress to me: Anything looks good with this dress, it's an absolute investment piece.
Photo credits: Mataano.com

Mataano is becoming a well known brand in the high-fashion industry!

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